Case study
Burgess Health Center
Through mlee’s employer branding strategies, Burgess Health Center strengthened its mission to enhance quality of life for the communities they serve, showcasing a commitment to healthcare excellence and patient experience. By creating a powerful digital footprint, mlee helped Burgess amplify their vision of becoming America’s best rural healthcare system. The customized branding materials—including impactful videos and employee profiles—highlighted Burgess’s values of accountability, service excellence, integrity, innovation, collaboration, and stewardship. This strategy not only enhanced visibility but also underscored Burgess Health Center’s role as a trusted, high-tech provider in their rural community of Onawa, Iowa.
Watch our branding video for Burgess Health Center
Background
Meet Burgess Health Center
Burgess Health Center, located in the heart of Onawa, Iowa, is more than just a healthcare provider—it's a cornerstone of the local community, offering generations of care and building a legacy of trust. As an employer, Burgess Health Center offers healthcare professionals the chance to work in a collaborative, family-oriented environment where community values and a deep sense of commitment to patient care are paramount.
At Burgess, the work culture thrives on compassion, teamwork, and the belief that healthcare professionals are not just employees but integral members of a mission-driven team. With its long-standing reputation for delivering high-quality care, Burgess Health Center values every team member, empowering them to make meaningful contributions while fostering professional growth and development. Whether you are a seasoned healthcare professional or early in your career, Burgess provides opportunities to grow within a close-knit, supportive community.
Burgess Health Center also features private patient rooms to support comfort and privacy and an innovative billing approach that reduces stress for patients and families, keeping the focus on health. With a commitment to advanced technology and robust emergency services, Burgess provides high-quality, accessible care close to home, eliminating the need for long-distance travel. This blend of personalized attention, advanced care, and strong community connections makes Burgess a trusted local leader in healthcare.
Approach
A health center for generations, by generations
At mlee, our employer branding team helped Burgess Health Center enhance its employer brand by first understanding its deep-rooted community values and the vital role its staff plays. Through interviews with employees and key community members, we gained invaluable insights into what makes Burgess truly special. The resulting interview videos captured the strong ties between the staff and the local community, showcasing the facility’s commitment to providing personalized, patient-centered care that extends beyond the hospital walls. These videos reflect the core of Burgess’s culture, mission, and its lasting impact on the community.
Impact
Elevating a powerful brand for Burgess Health Center
Our elite employer branding team empowered Burgess Health Center to effectively communicate its deep-rooted community impact through a dynamic branding video. By showcasing real employees in their element, our services brought to life the commitment and trust Burgess fosters within its staff and patients.
Burgess's unique offerings as a rural healthcare provider of being located in your neighborhood, being on a first name basis with patients, helpful insurance assistance, high tech health services, elite privacy and ultra-responsive emergency care are all translated from watching a single video. This media experience helps interested healthcare candidates seriously consider Burgess as an employer—putting a visual face to Burgess.
Additionally, the branding not only captured the essence of Burgess’s values but also elevated their visibility in the digital healthcare market. Now, with a strong employer brand, Burgess Health Center stands out as a sought-after destination for healthcare professionals, offering a unique opportunity to be part of a facility that truly makes a difference in the lives of generations.
Establishing A Strong Digital Presence
We helped Burgess Health Center create a robust digital footprint, ensuring they are no longer an under-the-radar facility. Our comprehensive branding campaign highlighted the center's unwavering commitment to exceptional patient care through engaging videos. These productions showcased state-of-the-art medical equipment and featured positive patient feedback, underscoring Burgess's dedication to quality care while enhancing its visibility within the healthcare landscape.
The video emphasized not only the center's high standards of patient care but also its supportive culture, and commitment to community wellness. Our team focused on capturing the unique aspects of Burgess that resonate with current and potential employees alike, from its family-oriented workplace atmosphere to its dedication to offering personalized, quality healthcare for every patient.
Rooting Careers in Compassion
Our employer branding efforts have transformed Burgess from a healthcare provider into a sought-after employer that values its employees as much as its patients. By sharing authentic employee stories, we built trust and strengthened the connection between Burgess and the local community. This narrative not only elevated the center’s reputation but also portrayed Burgess as an ideal place to build a career, making it especially attractive to healthcare professionals seeking a fulfilling workplace rooted in compassion.
Through behind-the-scenes videos and authentic testimonials, the video showcased the dedication of staff members who have invested in their patients' well-being. These stories brought to life the close-knit, compassionate environment at Burgess and highlighted the strong employee camaraderie and shared mission of improving health outcomes in the Monona County community.
Strengthened Community Reputation
By highlighting Burgess’s generational impact and nurturing work environment, this video makes the center more appealing to top-tier healthcare professionals. It portrays the vibrant lifestyle in Onawa and illustrates how Burgess is a vital part of the community, reinforcing its reputation as a caring employer that prioritizes the well-being of its staff and local residents.
Our branding work spotlighted Burgess Health Center's unique qualities, such as its patient-centered care model and a strong emphasis on preventive health. By integrating these distinctive aspects into a consistent and appealing employer brand, we attracted professionals who are passionate about serving in a community-driven setting. The campaign not only appealed to new hires but also strengthened the pride and engagement of existing employees, ensuring they feel valued and appreciated as essential members of the Burgess family.
Highlight the impressions
Lasting results
Overall, our comprehensive employer branding services have made Burgess Health Center’s reputation as a respected name in healthcare. By producing engaging videos that highlighted the nurturing work environment and the personal journeys of their staff, we attracted top-tier healthcare talent that aligns with Burgess’s culture and mission. The branding strategies not only attracted qualified applicants but also bolstered Burgress’ long-term success in recruitment and community engagement in healthcare, solidifying Burgess's reputation as a trusted community pillar dedicated to quality patient care and staff well-being.
Enhanced Visibility and Brand Recognition
Our campaign significantly enhanced Burgess Health Center’s visibility both online and within the community, highlighting its commitment to quality care and compassionate service, we positioned Burgess as a recognized leader in healthcare.
Strengthened Community Reputation
Through authentic storytelling and a focus on preventive health and wellness, we reinforced Burgess Health Center’s role as a trusted, community-focused institution, deepening its connection with the Monona County community.
Attraction of Top Talent
By showcasing employee stories and the supportive, family-oriented culture, we drew in healthcare professionals who were both highly qualified and culturally aligned with Burgess's mission of personalized patient care.
Long-Term Foundation for Hiring Success
By amplifying Burgess’s employer brand with its core values and high standards, we ensured lasting appeal to future hires, creating a solid foundation for sustained talent acquisition and retention.
Increased Employee Engagement and Pride
The branding efforts strengthened employee pride and unity by creating a workplace identity that emphasized staff dedication, camaraderie, and a shared commitment to community health.
Meet Burgess Health Center Online
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Real stories set your medical employer brand apart
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