Case study
SMP Health
Empowered by mlee’s employer video branding strategies, SMP Health showcased its critical contributions as a healthcare provider and a pillar of support. Through a brand video featuring interviews with local residents and hospital leadership, SMP Health communicated its unique value and highlighted the community's deep investment in the hospital. As a dedicated provider of accessible and effective care in rural areas facing challenges like limited resources and geographic barriers, this storytelling approach amplified SMP Health's voice, fostered greater trust, and enhanced its reputation. By capturing the beauty of life in these communities, the video reinforced SMP Health's identity as a trusted provider, supportive employer and underscored its integral role in the well-being of the community.
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Background
Meet SMP Health
SMP Health is more than just a network of healthcare providers—it's a dedicated community that places patient and staff well-being at the heart of its mission. Committed to upholding values of dignity, inclusivity, and compassionate care, SMP Health creates an environment where healthcare professionals can make a lasting impact. From navigating the challenges of rural healthcare to fostering a supportive workplace grounded in shared values, SMP Health continually strives to meet the needs of those it serves. Explore the pillars that drive SMP Health’s commitment to excellence and compassion:
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SMP Health is dedicated to providing compassionate healthcare that prioritizes both patient well-being and staff support. As a network of hospitals, long-term care facilities, and healthcare services, SMP Health’s mission is deeply rooted in serving individuals with dignity, respect, and inclusivity. Guided by a commitment to fostering a Christ-centered environment, SMP Health strives to treat each patient and resident as an individual with unique needs. This mission creates a supportive and purpose-driven work environment, where healthcare professionals can thrive in their roles and make a meaningful impact on the lives of those they serve.
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SMP Health’s network extends across diverse and often rural communities, where delivering quality healthcare can be challenging. Their community hospitals, in particular, face common barriers such as resource limitations, weather challenges, and access to technology. Despite these obstacles, SMP Health remains steadfast in its dedication to excellence and innovation, ensuring that each facility is equipped to meet the evolving needs of the community. By prioritizing the latest medical advancements and maintaining strong connections with local populations, SMP Health ensures that patients receive top-tier care, no matter their location.
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Rooted in values of hospitality, compassion, and reverence for life, SMP Health fosters a supportive work culture that empowers employees to grow and excel. The organization’s vision emphasizes not only advancing healthcare but also building a collaborative and inspiring workplace. Employees at SMP Health are encouraged to embody its values daily, creating a warm and compassionate environment where both patients and staff are respected and valued. This alignment with a strong mission, combined with a commitment to ongoing professional development, makes SMP Health an inspiring place for healthcare professionals who want to grow their careers while making a positive difference.
Approach
The crucial role of SMP Health in building community trust
At mlee, our employer branding team traveled to Rolla and Devils Lake, North Dakota, to visit a local critical-access hospital and immerse ourselves in the community. Through a combination of audio and video storytelling, we captured the essence of SMP Health's role in these communities. By conducting interviews with local residents, Director of Pharmacy Tammi Miller, and CEO Chris Albertson, one message consistently emerged: the community is deeply invested in the hospital.
The insights we gathered highlighted the crucial role that the hospital plays in the lives of the residents, both as a healthcare provider and as a pillar of the community. Through thoughtful branding, we emphasized the connection between SMP Health’s dedication to care and the community’s trust and reliance on these services. Our approach showcased not just the hospital’s capabilities but also the community’s engagement and support, illustrating the powerful partnership that sustains healthcare in these rural areas.
Impact
Communicate the unique value and impact within communities
Our elite employer branding team collaborated closely with SMP Health to elevate the organization’s unique value within the communities they serve. We focused on creating an authentic brand voice that not only appealed to potential healthcare professionals but also resonated deeply with the residents of Rolla and Devils Lake. Through a strategic approach to storytelling, we captured personal accounts from local residents, hospital staff, and leaders, highlighting the essential, everyday impact SMP Health has on the community. The resulting video brought to life the trust, compassion, and reliability that SMP Health represents, humanizing their services and showcasing them as an indispensable healthcare provider and community ally.
This branding effort significantly enhanced SMP Health’s visibility as an employer of choice in healthcare. By sharing real stories of dedicated professionals and community members, we created a powerful narrative that highlighted SMP Health as a mission-driven organization that deeply values its people. This approach not only strengthened SMP’s employer brand but also positioned them as a highly attractive workplace for candidates looking to make a meaningful impact in a supportive, values-driven environment.
Strengthened Reputation and Engagement
Through video branding, the community’s deep investment in the hospital became even more visible, strengthening the hospital’s reputation and fostering greater trust. In turn, this enhanced SMP Health's ability to attract both local talent and patient engagement, while further solidifying its role within the fabric of the community. Overall, amplifying SMP Health's unique value, strengthening its voice and deepening community trust by showcasing its vital role in healthcare and local support.
Amplified Community Voice
Through compelling brand video storytelling, the interviews captured the beauty of working and living in these rural communities. This authentic portrayal highlighted the close-knit bond between SMP Health and the residents, reinforcing SMP Health's identity as a trusted provider and employer. The video effectively enhanced its ability to attract talent and foster greater patient engagement in these rural areas. Together, participants shared how the hospital delivers essential services while effectively communicating the organization's mission, vision, and values, showcasing the integral role SMP Health plays in the well-being of the community.
Ready to tell your story with the right voice?
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